Building a Dynasty – Why LFC Should Break the Bank for Haaland or Mbappe

Tom Johnson
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Written By: Tom Johnson (@tjohnsonlfc)

Football, especially in England, is a cyclical game. It’s why we love it. Several teams make it to the top, but only the elite manage to stay there, and maintain their dominance for a sustained period of time. Usually a common denominator is shared- there’s a winning culture throughout the squad, instilled by the coach. It’s a quality which is glaringly evident with this Liverpool side, proven both on and off the pitch.  Following the historic night in Madrid a year ago, Reds boss Jurgen Klopp claimed “Madrid wasn’t the final chapter for us- I think we’re still writing the introduction.”

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With most prized assets including the German boss tied down to long-term contracts, the foreseeable future for Liverpool looks extremely promising. The Reds have amassed an astounding 198 points across the two most recent league campaigns, with four pieces of silverware along the way in all competitions. Off the pitch, it was announced earlier this year the club had recorded pre-tax profits of £42m, with a whopping £533m turnover for the financial year 2018-19. This was followed up by a lucrative kit deal with Nike commencing at the start of season 20-21.

The foundations are set in stone for an era of success. However, nothing is a given in football, and in particular the world’s most competitive domestic league. While the club are currently such an attractive proposition, FSG can show their ambition by investing in a superstar-ideally with age on their side. Two names in this category spring to mind: Erling Haaland and Kylian Mbappe.

The two names are constantly in the spotlight, for good reason. Aged 20 and 21 respectively, the duo have set the footballing world alight through a series of world-class performances on the biggest stage, both in Europe and internationally. They are elite professionals who have the ability set up the club up for a successful next decade. Acquiring one of the pair while Liverpool are on top would not only secure a generational talent, but beyond that, the Reds will find it considerably easier to attract other top talent. Great players want to play with other great players, they maximise one another’s potential which is a major attraction for any top footballer.

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Norwegian forward Haaland’s goalscoring since bursting onto the scene, has been nothing short of remarkable. The youngster has netted 14 times in 11 Champions League outings for Salzburg and Dortmund- no player in the competition’s history has reached such a tally so quickly. The poacher has also recorded a commendable 19 goals in 21 Bundesliga appearances. It is reported that Haaland has a £63m release clause inserted to be triggered from 2022, a bargain for any buyer in such an inflated transfer market. Although with the Reds currently on top of the world, and perhaps less competition at present with the release clause in mind, it would still absolutely be smart business to snap him up in the near future.

On to Mbappe, need we say more? The Frenchman has been a superstar ever since his breakout 16-17 season, scoring 6 in 9 Champions League appearances for Monaco, at the tender age of just 17. Since then, the forward has gone from strength to strength, in the last two league campaigns registering an exceptional 51 goals in just 49 appearances.

Mbappe has indeed flirted with a move to the club over the last year, with the club’s Nike kit deal and ties with LeBron James intensifying speculation over a move for the star. The manufacturer has clearly built a strong relationship between the pair, with a reported Mbappe x LeBron Nike clothing range launching in 2021. His ability both on the pitch, and off it as a recognised global superstar, would almost certainly pay back a sizable transfer fee. The Reds also now receive a larger sum in shirt sales compared with the New Balance deal- that alone imaginably would go a long way to effectively negate the outlay. With the Frenchman’s contract expiring in summer 2022, it has been reported the forward could be available for around £90m, which considering everything involved in the deal , would be shrewd business for any buyer.

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The term “generational talent” is one that is thrown about all too often, however with this duo, such reference is fully merited. A move for either would reveal the ambition that owners FSG have for the club long-term, and would send a clear message to the rest of Europe that Liverpool are going absolutely nowhere. Everything is in place for a dynasty to be built- adding an acquisition of this pair’s calibre would unquestionably be a significant step to help achieve it.

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